This month, Google began sending out notices to website owners that their websites are not “mobile friendly”, and that by April 21, 2015, their websites will be dropped down in search engine rankings for mobile users.
What this means is that when people search for something on Google from their phone or tablet, your website will be dropped further down the listings, in favor of websites that are already mobile-friendly.
This is part of a global initiative by several Internet businesses to make websites easier to view and interact with on smaller screens.
Just because you haven’t recieved a notice from Google DOES NOT mean you’re safe!
This is because Google has only sent notices to website owners who registered their websites with Google Webmaster Tools, which is Google’s hub to help website owners produce better websites.
If you haven’t recieved a notice from Google, how can you determine if your site passes their mobile-friendly test? You can test your website with their mobile-friendly tool…
Note: If your website was designed by Too Much Tina, it’s already mobile-friendly, and we tested it to make sure.
Many websites fail the mobile-friendly test because they were built before there were “responsive design” standards. Other reasons why your website fails the mobile-friendly test…
- It relies too heavily on Flash
- The font is too small
- Links are too close together, making it tough for a user to tap
- The website requires side scrolling.
How To Make Your Website Mobile-Friendly
Here are some popular options that other website owners are taking…
- Redesign the CSS. If you’re a programmer, you already know what this means. Google has published guidelines on how to make a website mobile-friendly.
- Migrate the website to a CMS. Content Management Systems like WordPress, Blogger, Joomla, Drupal, SquareSpace, currently utilize mobile-friendly templates, and generally pass the mobile-friendly test. Migrating a website to a CMS can be exhaustive, but once its done, updating a website to current standards is as easy as switching a template.
- Note: If your website had been published on a CMS for 5 years or more, there’s a good chance it might fail the mobile-friendly test. In this case, updating the template to a newer version, should get you passed.
Too Much Tina can help make your website mobile friendly.
Contact us today and we’ll determine the best solution for you.