Wind Therapy Conditioners produces lip balm, skin conditioner, and hair detangler specifically for women motorcycle riders.
The company only recently began marketing itself and realized it needed help. It chose us because of our strong presence in the motorcycle industry, and because of Sash’s influence among women riders.
We began by targeting influential female riders and sending them free samples for review in exchange for them mentioning Wind Therapy’s products on their blogs and social media. We also set up “Wind Therapy Rides” with a variety of women motorcycling clubs and groups where riders received free products in exchange for mentioning Wind Therapy on their personal social media profiles.
We also consult with Wind Therapy weekly for marketing strategies and also for its own social media channels.