Based in Glen Ellyn, IL, Ride Like a Girl Designs makes handcrafted, artisan jewelry aimed at women motorcycle riders.
We were hired to create a new e-commerce website. Previously, the company ran their sales from an Etsy store. Ride Like a Girl Designs also drove a lot of sales and visibility from its Instagram account. Because of that, we chose to build their new store on Shopify, a trusted e-commerce platform.
We incorporated RLAG’s logos and colors, and then shot entirely new product photography.
We also located the perfect female motorcycle rider who best captured the company’s target market, and used her as a model for the photography.