Moose River Dental had opened recently in a smal town in Alaska. They were struggling to attract patients, and faced tough competition from dentists in larger, nearby towns. They hired us to help them with their overall marketing strategy.
We started by focusing on their Facebook. We created a professional looking Facebook cover image, and posted a variety of items to determine what gets the best interaction. We also extended their visibility by liking and commenting on posts from other businesses and groups in their neighborhood. We also boosted visibility with some paid postings.
We also branded them as “Honest Dentistry”, addressing the issue that most competiting dentists in that area are routinely upselling unnecessary services.
We built them a new website using their logo colors, and with the new branding concept of “honest dentistry”.
We also designed a new brochure, as well as advertising creatives to publish in local newsletters throughout town.
Sash also flew up to Alaska to assist the dental office with its membership in the local Chamber of Commerce, to shoot video and take photos of the dental staff and clinic.