Valerie Thompson Racing is the team name of Valerie Thompson, a female motorcycle racer who holds several land-speed records.
Valerie has her own PR person who has been writing news releases of her accomplishments and upcoming events. However, she typically has a predominantly male audience and fanbase. Valerie wanted increased exposure among females particularly in the motorcycling community.
We wrote a couple of press releases for some upcoming events that placed greater emphasis on her achievements as a female rather than just as a motorcycle racer. We also put more spotlight on her work with local charity. We also targeted specific motorcycle publications and got her press releases published there.
In addition, we rewrote her Hero Card and drafted new descriptive language for her promotional materials.