Premier Media Group is a publisher of hyperlocal news, operating two media properties, “Menifee 24/7” and “Murrieta 24/7“. The company hired Too Much Tina to develop redesigned websites for these properties.
Their previous website looked more like a blog than a news publication. Because Premier was positioning itself as competition to local print newspapers, they needed to update the appearance of their websites to reflect a more journalistic feel.
Also, because the company has so many people reading their media properties on mobile devices, they needed a design that allowed them to display their advertisers on smartphones and tablets as prominently as on laptop and PC.
Premier had previously published these websites on Blogger, and inquired about moving to WordPress instead. We offered them a comparison that outlined the pros and cons of each platform. Ultimately, they opted to stay with Blogger, preferring to take advantage of its zero-cost, unlimited bandwidth, built-in spam filtering, and secure servers.
We were able to implement a new Blogger template for them, one that looked like a news publication rather than blog, and develop a new system of categories.